I loved working with Disney and Once Upon A Time to develop the tone of voice for the launch of Disney’s new Hercules The Musical in the West End. We were after a tone that captured the wit and knowingness of the animation and musical adaptation, and I’m delighted that my copy ended up leading the campaign - from the tagline, to the show’s website, socials and OOH.

Tagline:

The musical, inspired by the animated film, based on the ancient myth.
It's what classical civilisation would have wanted.

And the show copy is here:

https://www.herculesthemusical.co.uk/about-the-show